La Folie Douce in the French Alps
The new venue for La Folie Douce in Les Arcs
Probably the biggest news for the younger generations the famous day-party concept, La Folie Douce, is finally arriving in Les Arcs 1800 for this season. The idea of daytime clubbing by the slopes above 2,000m combined with prime cuisine in a super ambience will be the new hotspot in Paradiski! The new spot will be by the Villards gondola so access will be super easy. For almost three decades, La Folie Douce has been the most famous party place in the French Alps, soon expanding to Switzerland, Crans Montana.
Who is Luc Reversade the Folie Douce owner?
Luc Reversade (over 70 now) is passionate about the mountain and partying so the combination of both was pretty natural. When he started a restaurant in Val d’Isere in 1979, that was the start of La Folie Douce company idea. From the early 2000s, when Luc began with La Folie Douce in Val d’Isère, it slowly became the mecca for party-goers. The idea of mountain partying during the day with live music, DJs and a festive ambience was born!
La Folie Douce in eight locations
La Folie Douce is established in seven ski resorts in the Northern Alps. The first venue opened in Val d’Isère in 1980, the last one in Arc 1800 in December 2019. Since the opening of its second site in 2009 in Val Thorens, the company has franchised and is developing at a sustained pace: Méribel (2012), Alpe d’Huez (2013), Megève-Saint-Gervais (2014) and Avoriaz (2018).
What does Folie Douce mean and is it a good business model?
La Folie Douce in French means “sweet folly” and the public is the younger crowds of course (including plans for a kids’ club) but also anyone who enjoys the party atmosphere.
Nowadays La Folie Douce is not just a way to party high up in the mountain but also a company generating over 7M€/year (well more like over five months) and over a hundred employees. It has eight locations in the French Alps (Val d’Isere, Val Thorens, Meribel/Courchevel, Morzine/Avoriaz, Alpe d’Huez, Saint-Gervais/Megève). Also now La Folie Douce has a hotel in Chamonix and will soon probably launch in other world ski resorts like Crans Montana in Switzerland.
What do the younger generations look for in a ski resort?
Being the best ski resort for Millenials nowadays is undoubtedly one of the top priorities of any Alpine destination. The arrival of La Folie Douce in Les Arcs (just above the Villard telecabin in Arc 1800) certainly goes in that direction. Ski resorts today need younger crowds, and La Folie Douce is the best way to attract them. Moreover, these villages need to diversify and offer extra activities to the non-skiers.
La Folie Douce combines fun and good food.
Every day, around midday (La Folie Douce starts earlier with the restaurants) the dancers and staff arrive to attract the many skiers and surrounded by the stunning mountain scenery. Moreover, for the ones that had too much to drink, they are taken to the nearest lift.
As we mentioned earlier, La Folie Douce is not just a place to party and listen to music. You can also have food in the various restaurants on site starting with convenient, easy to grab, food. You can choose from burgers to more elaborate dishes not forgetting the tartiflette of course! Luc the owner even had the idea of a food truck going along the different ski spots in the resort. There are also cheese lounges where you can taste your favourite gruyere while admiring the Mont-Blanc.
La Folie Douce will bring new crowds to Paradiski
With most skiers now over 40, to attract under 40s ties is the next challenge for ski resorts all over the world. And with the new Club med in Arc 1650 and La Folie Douce, Les Arcs is betting on the future.